Quibi, we have a problem!

How much does it cost?

The app has two payment tiers: $4.99 with short ads, and $7.99 without them. This makes Quibi a big competitor of Apple TV+, also priced at $4.99 per month, and the likes of Netflix or Disney+, whose cheapest tiers are still not as cheap as $5.

Quibi Features Big Names and Hollywood Stars:

Zac Efron, Idris Elba, Kristen Bell, Chrissy Teigen, Kendall Jenner, Tyra Banks, Steph Curry, 50 Cent, and Avengers: Endgame directors Anthony and Joe Russo all have original Quibi series.

Source: Google

Note to self: Just because consumers like watching Netflix on their phones doesn’t mean the mere idea of watching content on their phone is exciting.

So, what went wrong?

Despite all the big names that have been involved with Quibi, like celebrities, shows, and directors that are contributing content to the platform, I still don’t get the problem Quibi was trying to solve, and in my humble opinion, there lies the problem. An app for your phone, an app for commuting, an app for in between meetings? What exactly are you trying to do, and who are you trying to do it for?

Note to self: Never underestimate your consumers.

They pulled binge-watching out of the crazy equation, and they say they are targeting millennials. Crazy cause millennials are renowned for binge-watching.

Note to self : The whole point of social is to create.

Their two major competitors (TikTok and YouTube) are free, and Quibi can’t even attract viewers by claiming to be ad-free. It’s certainly poor timing that the world has been locked down, and has taken away viewing while commuting, but the fact that other streaming services are attracting record numbers of viewers while Quibi struggles points to bigger issues. In my humble opinion, there were strategic flaws from the beginning.

Enjoy this fun thread of everyone agreeing that Quibi is a bad idea.

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